Recovering a deleted App Name in iTunes Connect

Some time ago Apple has introduced the ability to delete an app from your iTunes Connect account that you no longer need to use or manage. There’s only one thing that Apple doesn’t tell you when you are deleting an app: once it has been deleted, you can no longer use that App Name or SKU again in your iTunes Connect account or in any other iTunes Connect account, and there’s no way to restore the deleted app.

Many people (including myself) have created a new app and then realized that the Bundle Identifier needs to be changed. Since you can’t change the Bundle Identifier of an app once you have created it, the obvious thing to do is to delete the app and create it once again with the correct Bundle Identifier. While creating the new app of course you get the error message “The App Name you entered has already been used”. Contacting Apple Developer Support won’t help you a lot since you will end up with a canned response along these lines:

Please know that it is not possible to reuse a SKU or App Name in the same account again and you will not be able to restore your app once deleted.

Fortunately┬áthere’s one simple solution to this problem that apparently no one knows about. When creating the new app change the Default Language for entering its details (from English to UK English for instance), use the same App Name and iTunes Connect won’t object.

I don’t know if that’s the way Apple intended it to be or that’s a bug in iTunes Connect, but it just saved me from the disaster of losing my App Name forever.

  • Brogolous
  • Brandoncowan2

    Thanks SOOOOOOOOOOOOOOOOOOOOOOOOOOOOO MUCH! This actually helped me, unlike my 20 minute phone call with Apple. Thanks again!!

  • Hesham Abd-Elmegid

    I’m glad you found it useful :)

  • Leonardo Kasperavicius

    I don’t know how you discovered that, but saved my life :)

  • Hesham Abd-Elmegid

    Honestly I discovered it by pure luck :)

  • Cosmin Ciobanu

    U saved my LIFE!!!!!

  • pabbie

    Thank you…and what a stupid thing really.

  • Me

    Thank you so much.

  • James Shrager

    Thank you so much. You have saved my skin big time!!!

  • Aaron

    This just absolutely made my day. Thank you sir!

  • johnk

    Unbelievable. You don’t understand how much this helps me. Thank you so much.

  • Alexandra Smau

    Thank you very much!! You just saved my life!

  • Cannmatt

    Thankyou! I have one question… Like others, my English App name is now lost (currently using an incorrect alternative) while I secured the UK English and Canadian English names. Should I delete the English metadata so I only have UK and Canadian English with the correct names? I’m hoping that regular English users would still be able to find the app, and that it would just default to the other English options for them.

  • Hesham Abd-Elmegid

    As far as I know it wouldn’t make any difference if you keep or delete it. Users should be able to find your app regardless of their locale.

  • Metalkura

    THHHHHAAAAAAAANNNNNNNKKKKSSSSSS ! You save my life, the app name is the first act of marketing in the app store ;-)))))))

  • mikeX

    you are the best!

  • Alexandr Shapoval

    Thanks a lot!

  • Borres

    It gives me
    Enter the following information in English_UK.

  • Borres

    It gives me error
    Enter the following information in English_UK.

  • Andrew Low

    Thank you very much! :)

  • KiD

    Thanks soooooo MUCH, YOU SAVED MY LIFE

  • Andy Mads

    Only seems to work for the app name and not the sku.

  • ohho


    I almost lost an importance app name …

  • Hesham Abd-Elmegid

    You’re welcome. Nice app by the way :)

  • Alex Saidani


  • Alex Saidani

    It doesn’t work from UK English to English, but it’ll work the other way round, or if you select Canadian English :)

  • Mike

    Ahhh thank youuu!

  • Leon

    thanks really much

  • Raymond Kennedy


  • Toni


  • Bew Toucher


  • Rameez Akhtar

    Thanks a lots sir
    You saved my life !!!!!

  • Ian Kevan

    Awesome, you the man!

  • comullen

    I’m way late on this, but thank you SO much. I spent a couple of hours trying to sort out a workaround before finding this. Much appreciated!

  • Chris

    Thanks for this tip!

  • Benjohn

    If you’re ever near Lewes, UK, I’ll buy you a beer, or your preferred tipple. You’re wonderful and lovely.

  • HeshamMegid

    Haha, thanks :)

  • Ted

    Thank you. Been working on an app for three years and in all that time we’ve not been able to get the name we wanted. This did it :D

  • HeshamMegid

    That’s great. Can’t wait to see what awesome thing you have created :)

  • Ace

    Thanks for the tip but would you also be able to use the same Bundle ID Suffix? For example, I created an App named Bogus App Name and set the bundle ID suffix to com.BogusAppName. Something went wrong and I have to set it up again so I use the same app name. Can I also reuse com.BogusAppName if I set it to UK English as the default language?

  • HeshamMegid

    I actually haven’t tried that before so I’m not sure. But anyway, having to change the bundle identifier isn’t a big deal. Having to change the app name is a big deal.

  • Shruthi

    Hi pls help on this…. If I want to use the name of a deleted app from a different account, when it will be available? I mean will I get to use it immediately after it is deleted or is there any waiting ?

  • HeshamMegid

    Not really sure about that.

  • Al Gaskin

    Thanks a million. You’re a life saver!!!

  • Ahmad Al-Ali

    Thanks man , you are awesome

  • RichieLoco

    Thank you very much for this!! 3 years on and this is still very useful! :)

  • Soo-Hyung Son

    Thanks a lot. Only default language has this problem.

  • Asad Jaffery

    Thank you! your a life saver!

  • Alexander Vasenin

    Looks like it doesn’t work anymore